Become a Sponsor
Put your brand in front of 30,000+ Nashville festival-goers over four days. Nashville Oktoberfest is the Southeast's most authentic Oktoberfest — and one of the city's most beloved annual events since 1980.
WHY SPONSOR NASHVILLE OKTOBERFEST
SPONSORSHIP PACKAGES
Choose Your Level
All packages include brand exposure across the full 4-day festival. Custom packages and add-ons are available — contact us to build the right activation for your brand.
BRONZE TIER
Community Supporter
- Logo on festival website
- Logo on event signage (1 location)
- Social media mention (2 posts)
- 4 GA tickets
- Logo in email newsletter
- Branded booth space
- Stage banner placement
- VIP tickets
- Logo on wristbands
- Presenting sponsor title
SILVER TIER
Festival Partner
- Logo on festival website
- Logo on event signage (3 locations)
- Social media mention (5 posts)
- 8 GA tickets + 2 VIP tickets
- Logo in email newsletter
- 10×10 branded booth space
- Stage banner placement
- Logo on wristbands
- Presenting sponsor title
- Dedicated sponsor liaison
GOLD TIER
Premier Sponsor
- Logo on festival website (featured)
- Logo on event signage (all locations)
- Social media mention (10 posts + story)
- 16 GA tickets + 6 VIP tickets
- Logo in all email newsletters
- 20×20 premium booth space
- Stage banner placement
- Logo on wristbands
- Presenting sponsor title
- Dedicated sponsor liaison
PRESENTING TIER
Title Sponsor
- "Presented by [Brand]" naming rights
- Logo on all festival materials
- Unlimited social media integration
- 30 GA tickets + 15 VIP tickets
- Headline email newsletter sponsor
- Custom branded activation space
- Main stage banner + MC mentions
- Logo on all wristbands
- Presenting sponsor title
- Dedicated sponsor liaison + reporting
| BENEFIT | BRONZE | SILVER | GOLD | PRESENTING |
|---|---|---|---|---|
| Logo on festival website | ||||
| Event signage | — | — | — | — |
| Social media posts | — | |||
| GA tickets | — | — | — | — |
| VIP tickets | — | — | — | — |
| Booth space | — | — | — | — |
| Stage banner | — | — | — | |
| Logo on wristbands | ||||
| Presenting title | — | — | — | |
| Sponsor liaison | — | — | — | — |
| INVESTMENT | $2,500 | $5,000 | $10,000 | Custom |
BRAND ACTIVATIONS
Ways to Activate
Beyond the standard packages, we work with sponsors to create custom activations that fit your brand's goals and budget.
Brand Activation Booth
Set up an interactive branded experience in a high-traffic area. Product sampling, games, giveaways — your team, your rules.
Stage Sponsorship
Your brand name on the main or roundabout stage. MC mentions every hour and banner placement visible to the entire crowd.
Bier Garten Naming
Sponsor the Bier Garten and have your brand associated with the festival's most popular destination. Signage, menus, and staff shirts.
Pup Parade Sponsor
One of the festival's most viral moments. Your brand leads the parade and gets featured in all Pup Parade social content.
5K Bier Run Sponsor
The 2nd largest 5K in Tennessee. Your logo on race bibs, finish line banners, and all runner communications.
Digital Integration
Sponsored content in our email list (50K+ subscribers), Instagram stories, and festival app push notifications.
Most Authentic Oktoberfest in America.
— Business Insider
America's best Oktoberfest celebration!
— Food & Wine
Nashville's must-do fall event.
— Thrillist
GET IN TOUCH
Request Sponsorship Info
Fill out the form below and our sponsorship team will reach out within 2 business days with a full media kit and custom proposal.
We respond within 2 business days. Questions? [email protected]